Everyone loves a free gift, right?
Giving a website visitor a free gift in exchange for their contact details is a great way to build a mailing list, & also a great way to ensure that the visitor knows how to come back to you. It does not really matter if your business sells once in a lifetime purchases such as wedding photography, or if your service is a regular weekly purchase such as lawn mowing, the giveaway is a great tool.
People very often use the net to research a future purchase, long before they plan to buy it. And there is no guarantee that just because they found you this time they'll find you again. The giveaway, which could be a simple 3 or 4 page pdf report, should include your contact details.
Any business can do this so don't get thinking yours is too boring. What could be more boring than watching the grass grow, or plumbing? But reports such as "7 Tips for a weed free lawn" or "7 tips for avoiding burstpipes" would be of interest to someone who cares about their lawn enough to hire someone to cut it. And who would not like free tips on avoiding a burst pipe? And there is an added advantage, the authors of such reports become experts in their field. Wouldn't you like to be considered the expert?
We can help you set up the code for your website to implement this strategy.
Contact us to discuss your requirements - click here
